I've spent a lot of time learning about advertising on the radio. I understand ROI as well as MER (Media Efficiency Ratio). I understand the point of 30 minute long form ads versus :30 second spots and prime placement versus remnant space. These are all radio terms that help businesses get good at advertising on the radio.
But here's something I don't get. When I was a kid growing up in Anchorage, Alaska I first heard "That Song" by Genesis on KGOT. In Omaha during college
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